Data protection

Data protection declaration website
Information on data protection for customers or interested parties

Data protection declaration website

Thank you for your interest in our website as well as your interest in our company. In order to make you feel safe, the protection of your personal data is important to us. In compliance with the applicable data protection law, we would therefore like to inform you when and how we store and use data.

Controller within the meaning of data protection law:
Hoffmann GmbH, Jochen Kugler, Tannenbergstr. 131, 73230 Kirchheim Teck, Germany
E-Mail address:, Fon +49 (0) 7021 95010-0

Contact details of the data protection officer:
PROLIANCE GmbH, Dominik Fünkner, Leopoldstr. 21, 80802 München

1. Definitions
In principle, our data protection declaration should be simple and understandable for everyone. For this reason, our data protection declaration generally uses the official terms of the General Data Protection Regulation (GDPR). The official definitions are explained in Art. 4 GDPR.

2. Anonymous data collection
When you access our websites, our web server automatically collects information of a general nature. This includes the web browser, system language, operating system and device type used, the name of the domain of the internet service provider, the IP address of the computer you are using, the website from which you are visiting us, the pages you visit, the date and the duration of the visit including the amount of transferred data. We only evaluate this data for statistical purposes and only in an anonymous form to improve the user experience and optimize the offer for the user’s interests. We do not track individual behavior. In addition, the log file serves the evaluation of system security and stability, as well as administrative purposes. The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f DSGVO.

3. Collection and use of personal data
The provision of personal data is voluntary and intended to address you personally. Personal data are only collected if you provide them on your own initiative, for example for the performance of a contract, a survey, a competition or to subscribe to a newsletter. Your data is encrypted prior to transmission and processing to protect it from unauthorized access.

4. Consent to the processing of personal data
If you enter data about yourself, you allow us to store and use it in the sense of the data protection law. This information is personal and not accessible to third parties. An objection and the deletion of your personal data is possible at any time with effect for the future.

5.Transfer of personal data
The personal data collected through our website will without your consent only be used to be carried out on behalf of a controller or process your requests. Your data will not be sold, rented or made available to third parties in a different way.

6. Cookies
We use so-called cookies for our Gummi-Kompass®. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called session cookies, which are automatically deleted after closing the browser. Other cookies remain stored on your end device until you delete them or the storage period expires. These cookies enable us to recognize your browser the next time you visit our website.

In some cases, cookies are used to simplify website processes by saving settings (e.g. the provision of already selected options). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can configure your browser in such a way that you are informed about the settings of cookies and only allow cookies in individual cases, excluding the acceptance of cookies for certain cases or in general deactivating cookies and activating the automatic deletion of cookies when closing the browser. The cookie settings can be managed using the following links for the respective browser.

Internet Explorer: 

If you do not accept cookies, the Gummi-Kompass® will have functional limitations.

Change Cookie Privacy Preferences
Edit Cookie Preferences

Your Borlabs Cookie UID

Your consent history


7. Newsletter
“If you would like to receive the newsletter offered on the website with regular information about our offers and products, we need your e-mail address as a mandatory entry. Additional data is provided in order to be able to address you personally in the newsletter and / or to identify you if you want to make use of your rights as a data subject.
For sending the newsletter, we use the so-called double-opt-in procedure. This means that we will only send you our newsletter by e-mail if you have expressly confirmed that you agree to the sending of newsletters. In the first step, you will receive an e-mail with a link that you can use to confirm that you, as the owner of the corresponding e-mail address, wish to receive newsletters in the future. With the confirmation, you give us your consent in accordance with Art. 6 para. 1 lit. a GDPR, that we may use your personal data for the purpose of the desired newsletter dispatch.
When registering for the newsletter, we store, in addition to the e-mail address required for the dispatch, the IP address you used to subscribe to the newsletter and the date and time of registration and confirmation in order to prevent possible misuse to understand later.
You can unsubscribe from the newsletter at any time via the link in every newsletter or an e-mail to the controller mentioned above. After cancellation, your e-mail address will be deleted immediately from our newsletter distribution, as far as you have not expressly consented to a continued use of the collected data or the continued processing is otherwise permitted by law.
Our e-mail newsletter is sent via the technical service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany (“rapidmail”), to whom we transfer the data provided when you subscribed for the newsletter. This disclosure is based on Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. To subscribe to the newsletter, it is sufficient for you to enter your e-mail address. Optionally, we ask you to enter a name in the newsletter for the purpose of addressing you personally. The data you enter for the newsletter subscription will be stored on rapidmail’s servers in Germany.
rapidmail uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This enables us to determine whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively under a pseudonym and is not linked to other personal data of you, a direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the data subjects.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing agreement with rapidmail in which we oblige rapidmail to protect the data of our customers and not to transfer it to third parties.
You can view rapidmail’s data protection declaration here:

8. Google Analytics
This website uses Google Analytics, an internet analysis service provided by Google Inc. “(“Google”). Google Analytics uses so-called “cookies” and web beacons. The information generated in relation to the use of this website is transferred by default to a Google server in the USA and stored there. We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area, which may exclude any personal relationship. Google Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. Processing is carried out in accordance with Art. 6 Para. 1 letter f GDPR and § 15 Para. 3 TMG respectively on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

Google has relocated its location to Ireland as the responsible entity according to the “one-stop-shop” principle for the EU/EEA & Switzerland:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

On behalf of the operator of this website, Google will use this information to analyze your use of the website and to generate reports on website activity. Google also uses this information to provide other services related to the use of the website and the internet to the website operator. The IP address sent by your browser as part of Google Analytics is not combined with other Google data. The terms of use of Google Analytics and information on data protection can be accessed via the following links: and at
You can prevent cookies from being saved by adjusting the settings of your browser software accordingly. However, we must point out that in this case you will not be able to use all functions of this website without restrictions. You can also prevent Google from collecting the data generated by the cookie and analysing your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at
Information on the handling of user data at Google Analytics can be found in Google’s data protection declaration:

9. Rights of the data subject

In the following section you will find information on the rights of data subjects which are granted to you by the current data protection laws regarding the controller of the processing of your personal data:
The right to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing, the right to lodge a complaint with a supervisory authority, the source of your data, if these have not been collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information regarding their details.

The right to immediately request the correction of incorrect or complete personal data stored by us in accordance with Art. 16 GDPR.

The right to request the erasure of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.

The right, pursuant to Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to have it deleted and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have filed an objection against the processing pursuant to Art. 21 GDPR.

The right to data portability, in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transfer to another controller.

Right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of the federal state in which we have our registered office or, if applicable, that of your usual place of residence or work.

The right to withdraw your given consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw your given consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without delay, unless further processing can be based on a legal basis besides consent. The withdrawal of the consent shall not affect the legality of the processing carried out based on the consent until the withdrawal;

Right of objection

If your personal data is processed by us based on legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object on grounds relating to your particular situation at any time to processing of personal data concerning you in accordance with Art. 21 GDPR. If the objection is directed against the processing of personal data for the purpose of direct marketing, you have the right to object without the requirement to indicate a special situation.

If you wish to exercise your right of withdrawal or objection or any of your other rights, simply send an e-mail to

Subject to alterations
We reserve the right, if necessary, to adapt or update this data protection declaration in accordance with the applicable data protection law. In this way we can adapt the declaration to the current legal requirements and take changes in our services for example, when introducing new services, into account. For your visit the latest edition is applicable.

Status of this data protection declaration: 17.05.2019


Information on data protection for customers and interested parties

In accordance with the provisions of Art. 13, 14 and 21 of the General Data Protection Regulation (GDPR), we hereby inform you of the processing of the personal data collected about you and your rights under data protection law in this regard. Which data is processed in detail and how it is used depends largely on the requested or agreed services. In order to ensure that you are fully informed about the processing of your personal data within the framework of the performance of a contract or the implementation of pre-contractual measures, please take note of the following information.

  1. Controller in the sense of the data protection right
    Hoffmann GmbH
    Jochen Kugler
    Tannenbergstr. 131
    Germany 73230 Kirchheim unter Teck
    + 49 (0) 7021 / 95010-0
  2. Contact details of our data protection office
    Dominik Fünkner
    Leopoldstr. 21
    80802 München
  3. Purposes and legal basis of the processing
    We process your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR)and the Federal Data Protection Act (Subsequently referred to as BDSG 2018), insofar as these are necessary for the establishment, execution and performance of a contract and for the implementation of pre-contractual measures. If the disclosure of personal data is necessary for the initiation or execution of a contractual relationship or in the context of the execution of pre-contractual measures, processing in accordance with Art. 6 Para. 1 lit. b DSGVO is lawful.
    If you give us your express consent to process personal data for specific purposes (e.g. disclosure to third parties, evaluation for marketing purposes or advertising), the lawfulness of this processing is given on the basis of your consent pursuant to Art. 6 para. 1 lit. a DSGVO. Any consent given may be withdrawn at any time with effect for the future (see section 9 of this data protection information).
    If necessary and legally permissible, we process your data beyond the actual contractual purposes to fulfil legal obligations in accordance with Art. 6 Para. 1 lit. c DSGVO. In addition, processing may be carried out to safeguard legitimate interests of us or third parties in accordance with Art. 6 Para. 1 lit. f DSGVO. If necessary, we will inform you separately, stating the legitimate interest, insofar as this is required by law.
  1. Categories of personal data
    We process only such data which are connected with the contract initiation or the pre-contractual measures. This can be general data about your person or persons of your company (name, address, contact data etc.) as well as further data, if necessary, which you transmit to us in the context of the initiation of the contract.
  2. Sources of data
    We process personal data which we receive from you within the framework of establishing contact or a contractual relationship or within the framework of pre-contractual measures or which you provide via our website and/or internet portal.
  3. Recipient of the personal data
    We pass on your personal data within our company exclusively to those areas and persons who need this data to fulfil their contractual and legal obligations or to implement our legitimate interest.
    We may transfer your personal data to companies affiliated with us to the extent permitted by the purposes and legal bases set out in Section 3 of this Data Protection Information Sheet. Data will otherwise only be passed on to recipients outside the company if this is permitted or required by law, if it is necessary for the processing of the contract or, at your request, for the implementation of pre-contractual measures, if we have your consent or if we are authorized to provide information. Under these conditions, recipients of personal data may be, for example:
    – Public bodies and institutions (e.g. public prosecutor’s office, police, supervisory authorities, tax office) where there is a legal or official obligation,
    – Recipients to whom the transfer is directly necessary for the purpose of establishing or performing the contract, such as transport service providers,
    – Other data recipients for whom you have given us your consent for data transmission
  1. Transfer to a third country
    Personal data will only be transferred to countries outside the EEA (European Economic Area) or to an international organization if this is necessary for the performance of the contract or, at your request, for the implementation of pre-contractual measures, if the transfer is required by law or if you have given us your consent. Recipients in these cases may include for example customers, suppliers and logistics service providers as well as public authorities and institutions such as customs.
  1. Storage period
    If necessary, we process and store your personal data for the duration of our business relationship or for the fulfilment of contractual purposes. This also includes the initiation and execution of a contract.
    In addition, we are subject to various storage and documentation obligations, including those arising from the German Commercial Code (HGB) and the Fiscal Code (AO). The periods prescribed there for storage and documentation are between two and ten years.
    Finally, the storage period also depends on the statutory limitation periods, which, for example, according to §§ 195 et seq. of the German Civil Code (BGB) can generally be three years, but in certain cases also up to thirty years.
  1. Your rights
    Every data subject has the right of access pursuant to Art. 15 DSGVO, the right to rectification pursuant to Art. 16 DSGVO, the right to erasure pursuant to Art. 17 DSGVO, the right to restriction of processing pursuant to Art. 18 DSGVO, the right to notification pursuant to Art. 19 DSGVO and the right to data portability pursuant to Art. 20 DSGVO.
    In addition, you have the right to lodge a complaint with a data protection supervisory authority pursuant to Art. 77 DSGVO if you are of the opinion that the processing of your personal data is not lawful. The right to lodge a complaint with shall be without prejudice to any other administrative or judicial remedy.
    If the processing of data takes place based on your consent, you are entitled to withdraw your consent to the use of your personal data at any time in accordance with Art. 7 DSGVO. Please note that the withdrawal will only take effect in the future. Processing that took place before the revocation is not affected by this. Please also note that we may need to retain certain data for a period of time to comply with legal requirements (see Section 8 of this information sheet).

    Right to object
    If your personal data is processed in accordance with Art. 6 para. 1 lit. f DSGVO in order to safeguard legitimate interests, you have the right, pursuant to Art. 21 DSGVO, to object to the processing of this data at any time for reasons arising from your particular situation. We will then no longer process this personal data unless we can prove compelling reasons for the processing. These must outweigh your interests, rights and freedoms, or the processing must serve the assertion, exercise or defense of legal claims.
    In individual cases we process your personal data in order to operate direct advertising. You have the right to object at any time to the processing for the purpose of such advertising. This also applies to profiling in so far as it is related to this direct marketing. If you object to the processing for the purpose of direct advertising, we will not process your personal data further for these purposes. Please feel free to contact us to protect your rights.
  1. Necessity of providing personal data
    The provision of personal data for the purpose of establishing and implementing a contract. The fulfilment of the contract or the implementation of pre-contractual measures is generally neither prescribed by law nor by contract. You are therefore not obliged to provide personal data. Please note, however, that these are usually required for the decision on the conclusion of a contract, the fulfilment of a contract or for pre-contractual measures. If you do not provide us with any personal data, we may not be able to make a decision within the framework of contractual measures. We recommend that you only provide personal data that is necessary for the conclusion of the contract, the performance of the contract or pre-contractual measures.
  2. Automated decision-making
    In principle, we do not use fully automated decision-making pursuant to Art. 22 DSGVO for the establishment, performance or execution of the business relationship or for pre-contractual measures. Should we use these procedures in individual cases, we will inform you of this separately or obtain your consent if this is required by law.

Status of this data protection declaration: 17.05.2019